National Gallery of Victoria – Melbourne, Australia
Monday, March 22nd, 2010The NGV is one of my favorite galleries in the world, and have admired the bookstore for years. When I first started with Ballistic, it became my goal to get our books into NGV. At that time, digital art recognition by the mainstream was still in it’s infancy, and so I waited, biding my time. Over the last few years though, digital art has really risen in stature and more and more people are recognising it as a legitimate art form as well a collectible item in book form.
Just before Christmas our books went into the Federation Square location. This is such a beautifully designed store, and felt chuffed to have our books included in their selection. It was a further sign that digital art was finding its feet. In February I visited the store, and was delighted to find only a couple of copies left from the original order!
Once again, apologies for the quality of the photo, this was the best one I took…

Just a portion of the store...







